Why are we writing about HTML5 banner ads, not mentioning Flash or GIF technologies? Well, you can create banner ads in all those formats. However, the HTML5 technology has indisputable advantages. It is supported by all browsers, which means that a user doesn’t have to install any plugin or software to be able to view an HTML5 banner ad on his or her browser. What’s more, the 5th version of HTML allows you to create interactive, video, and animated banners using only the HTML code. So, let’s have a look at our favorite 3 effects that will make your ad shine in 2018.
Parallax scrolling banner
We find parallax scrolling HTML banner very sophisticated. It is not intrusive, it gives viewers the sense of immersion, and it allows you to present advertisement rich in content using the same limited ad real estate.
You can see how HTML scrolling banner looks like here.
Interactive and customized banner
With HTML5 you can build banners with which users will interact. This solution is helpful when you are intent on converting viewers into leads. Nissan is an awesome example of using an interactive and customized banner. How does it work? Users can personalize their dream car, see it in 360 degrees view, and then Discover More (which takes them to the Nissan’s website).
You can see how Nissan’s interactive and customized HTML banner ad looks like here.
Expandable banners for “wow” effect
Seemingly, they look like simple skyscraper ads. But, when you click on a CTA button, they unfold, displaying rich content, for example, a more accurate products’ images. Although such an advertisement is eye-catching (especially if it is animated), expandable banners are not intrusive. In their default form, they are simple and do not interfere with browsing the site. It is the user who decides if he or she wants to expand the ad or not.
You can see how expandable HTML banner ad looks like here.
Do you need more inspirations? Check out these great banner ideas:
Do you, guys, have your favorite HTML banner effects? Feel free to share your ideas with us.